7 February 2011
Bank Vozrozhdenie brand was valued at USD 168 million by the international independent consulting company Brand Finance whose specialty is evaluation of brands and asset management. Bank Vozrozhdenie was ranked 497th among Top 500 Banking Brands. Thus, Bank Vozrozhdenie became one of top ten most expensive Russian banking brands.
“Over the last three years authoritative analysts mention us among the most influent world’s banking brands. It is doubly pleasant for us to receive such high appraisal in the Bank’s anniversary year. Bank Vozrozhdenie celebrates twentieth anniversary of its activity in 2011”, — commented Dmitry Orlov, Chairman of the Management Board.
In order to evaluate bank’s brands analysts of Brand Finance applied scale from 1 to 100 to large number of different criteria. There is emotional perception, brand’s reputation, clients’ loyalty, market share and profitability Among them. Analysts revised the bank’s financial indicators on main operations, bank’s competitive positions on the key markets and made a five year forecast of these indicators.