Bank Vozrozhdenie participated in the International Conference “Russian summit of marketing directors. Promotion of growth by efficient marketing and branding strategy”

More than 170 participants and 60 speakers from major Russian and foreign countries were present at a three day Adam Smith Conference held on October 11 – 13, 2006.

Many questions including the development of efficient marketing strategies, distribution of marketing budgets and methods of brand perception evaluation were discussed at the conference.

Nikolai Orlov, Vice President of Bank Vozrozhdenie, led the session “Marketing of partner relations: loyalty programs and development of client retention strategy (banking and financial services)”. He also made a presentation “Management of Bank Vozrozhdenie positioning”.